So let's say you've established a new business and want to start an online marketing campaign. "Should my business use a SEO expert or maybe PPC would be enough? What is even the difference? " We have worked with hundreds of clients who have asked us the same thing. The confusion and uncertainty is understandable… while one promises an organic and ...

Did you know long-tail keywords account for 70% for all Google searches? Unlike the short keywords, long tail keywords are more specific and effective for any products or brands. As a result, the use of long tailed keywords will help with your overall conversion funnel. As a successful SEO services in Melbourne , Webplanners will detail below what ...

Facebook, Twitter, Pinterst, Instagram, LinkedIn, Whatsapp, Wechat, Snapchat, Youtube and the whole lot! Connecting with your customers on social media is the best way to build brand loyalty and communicate your product offerings directly. However, how can anyone find the time and energy to manage all these channels by themselves?   Social med...

Google is shutting down Google+ pages. BUT Don't panic! Here we have listed the guide of what and why Google is doing this. Are you having a G+ page? In today's increasingly social world, more and more entrepreneurs are using personal social media profiles to promote their brand, products and services. Google+ is an absolutely liked platform for th...

Running an online site and bringing it up in the ranks can be quite a lengthy and tedious task, especially for time poor business owners . And this is where the important aspect of SEO comes in. From site building, content set up, copy writing to product promotion and marketing, SEO is an aspect that contributes to all these areas. If you are famil...

If your website is not optimised and is unable to process images, videos or such other heavy content fast… you lose. Being even a few milliseconds slow can give you a smaller ROI as well as delayed conversions. In a society that emphasises productivity, we are always trying to get to places faster and faster. From performance updates and same day d...

Chances are that you've clicked on this link because any phrase with 'Google' and 'ban' in the same sentence scares you a little bit.  If you aren't aware, Google will be going on a banning spree in mid-2018. Any website without an SSL certificate will be marked as 'not secure', which will also impact your rankings on Google's SERP. In the dig...

As an SEO company in Melbourne , we are often asked if blogging is important to drive traffic on to websites. Alongside that, questions like, 'does my blog have to be hosted on my website?', 'does blogging improve SEO?' and many more questions pop up as well. Here we'll be answering your queries and also clarifying the status of blogging in organic...

We've all been there. Spending hours on researching and writing a really well-rounded piece to only find that the only reason your view count is going up is because your team and extended family are clicking away, trying to support your writing endeavours. If you're struggling to get any views from people who can contribute to your business, you've come to the right place. Read on to learn how to drive more traffic to your blogs.   The number of bloggers in the world are expected to reach 31.7 million by 2020 - which is both encouraging and a little scary. Encouraging in the sense that it show...

Many local businesses nowadays try to get online in order to have their presence felt.  They want to offer information on their location and if possible sell products through e- commerce. However, most of them do not consider the strategies on customer retention on the various platforms of the social media. They do not also conceptualize their...

If you intend to have a website designed for you, it is necessary to do a market survey and select a good web developer who will give you value for your money and also help you to achieve your desired objective.  When choosing a web developer, it is important to focus on his soft skills as well as the technical expertise. It is possible to cer...

So, writing and posting a blog is one thing - but writing a blog that will get people to stay and read is a whole different ball game. And if you follow us on social media, you'll notice that we rave about the importance of writing meaningful content - not necessarily just the typical, brain-numbing information that you read to a kid to get th...

Content is good but just having text all the time is just boring!  You have an average of 7 seconds, yes.. 7 seconds to catch someones attention.  Ask yourself, do you think a bunch of text on a page is quick enough to say 'Hey! look at me'.. The answer is no.  As a result, graphic design and its processes has become an ess...

We say that one of the worst possible things to find on the Internet is probably a bad review about your business. But, don't panic!  You can't make an omelette without a few broken eggs, so negative reviews don't define your business. In this blog, you will learn about how you should be dealing with negative Google reviews. Have you hear...

Choosing the right ecommerce platform is an important, yet rather difficult task for new business owners, and o ne of the biggest questions you'll have is which platform to choose and why?  It's important to note that there's so many ecommerce platforms out there, but there's no 'one size fits all' solution. Each platform has its own sets of s...

Facebook's new direction has shaken up the complete user and business experience: 'More happiness and less promotion'. On 11th of January 2018, Facebook made their first official announcement regarding their 2018 update. The update highlights changes to current promotional business practices and revamps how content will reach end users. Gone are th...

As of 2018 Instagram the mobile sharing social platform amassed up to 800 million monthly active users.  With the population in the United States of America being roughly 324 million in 2017, this means that the number of users on Instagram is more than double the population of people in the U.S.A.  Wow. Though it may be ha...

2017 has been quite a wild ride for Facebook, for its user base and its businesses. With their new community initiatives and transparency objectives, we're beginning to see that shape Facebook's support structure for their network of businesses. In 2017 there has been a huge push for support of local businesses, communities and tools to help the ev...

 If you could take a moment to imagine what professional SEO Companies around the world would be stressing out about, it's Google's everyday algorithm changes... However, what if we told you that there as a smarter way to do things? That the SEO strategies of 2007 isn't necessarily dead in 2018? Google's algorithms hasn't necessarily affected ...

​ Error 404 SEO is almost like a measure of how well you know your website and how much quality it provides to users. It helps any business that wants to get more traffic and have people staying longer on their page achieve just that. But did you know that the looming threat of a 404-error can seriously affect your business? A 404-error is a client...