Content is good but just having text all the time is just boring!
You have an average of 7 seconds, yes.. 7 seconds to catch someones attention.
Ask yourself, do you think a bunch of text on a page is quick enough to say 'Hey! look at me'..
The answer is no.
As a result, graphic design and its processes has become an essential ingredient to making any website, content and offering interesting enough to visit and listen all the way through.
What is Graphic Design?
Graphic design is a creative process.
It most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) – undertaken in order to convey a specific message (or messages) to a targeted audience.
The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation.
The field as a whole is also often referred to as Visual Communication or Communication Design.
Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages.
A graphic designer may use typography, visual arts and page layout techniques to produce the final result.
Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Logos and Branding
Common uses of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging.
For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece.
Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
Top 5 Sites for Graphic Design
1) Canva ~ https://www.canva.com/
Canva has an intuitive yet simple layout, thousands of free resources and features a snapping and drag and drop system.
We are not endorsed by them, spend 5 minutes on this website and you will see your graphic design game improve!
Canva is a useful tool that is good for marketers who are hoping to get their graphics done well and done quickly.
2) Pexels ~ https://www.pexels.com/
Pexels is a website that offers free stock photos.
The aesthetic of Pexel images are ones you can't find in Canva or anywhere else.
Armed with a Creative Commons 0 License (CC0) you can use these images virtually for anything!
3) Google fonts ~ https://fonts.google.com/
Google fonts is a simply beautiful place to have free access to a variety of fonts.
Light up your content and websites with Google's typography which also features a system for seamless integration.
4) Infogram ~ https://infogram.com/
Infogram provides an intuitive service to create interactive graphics to help spice up your content and blogs. Infogram covers things like:
- Charts
- Infographics
- Maps
- Reports
- Dashboards
- Social Graphics
4) Lumen5 ~ https://lumen5.com/
Lumen5 is the Canva equivalent but for videos.
Used by 70,000+ businesses with an innovative video creation and editing design system.
Many marketers turn to Lumen5 to give their content promotions and blogging a fresher feel.
