Customers, leads, and audiences want valuable content from your company. To attract them, engage them, and delight them – you need to create useful content. Content marketing shows you just that.
Content marketing is often used to generate leads and create sales for companies. As a result, by honing in on effective techniques, you can use content marketing to increase conversion rates, improve brand awareness, and boost revenues.
By creating content for your company, you're able to connect with potential customers and increase sales. At the same time, by providing valuable content, you're demonstrating your expertise and increasing customer confidence in your brand.
Let's begin by discussing what we mean when we talk about content.
Most businesses miss out on lots of opportunities because they don't have a good enough view of content marketing. Because content by itself isn't what drives people to click on ads, buy products, or sign up for email lists.
You need to write the best content.
So, what does that mean exactly?
You don't really need perfect content for your business. What you need is good and informative content for your audience at the right time.
This is where an effective content marketing strategy comes into place. This involves developing a plan for what you want people to know about your company/service, and then leading them through the creation of blog posts or webinars that provide the desired knowledge.
However, if you create content without having a clear idea of where you want to go, then you might waste a lot of time and money trying to achieve something that isn't even really important for your business.
That is why you need to take into careful consideration how you would go about creating the best content strategy. And that is the reason why we are here to share some secrets of our trade. Hang in there and get ready to discover more about making your content stand out from your competitors with the most effective strategy from our team of experts.
Suggested Read: How Content Marketing Can Improve Your Small Business: 9 Important Ways To Grow Your Online Presence
With this strategy, you'll create content that educates people about the benefits of using your services. In this post, we'll discuss why content marketing is so important for business owners, and how you can put this powerful tool into action to help grow your business.
First, take a look at the statistics for one of our clients we helped with their content marketing SEO. The strategy was a success and greatly increased their site traffic and and keyword position improvement:
If you want to get these numbers for your business, contact us so our professional team can help create the most efficient content marketing strategy. Otherwise, take a look at some tips on creating a great strategic content marketing:
1. Define your mission, goals, and key performance indicators (KPIs).
Determine your content marketing mission. A short statement describing who your audience is, why they’re interested in your product/service, and what benefit they’ll get from reading or using your content.
Also, you need to specify how you'll measure your success. These are your KPIs. They can include revenue targets, subscriber numbers, increase in visitor numbers, etc.
2. Get to know your target audience.
To start out, get demographic data through Google Analytics, social media analytics, and email analytics. Those will tell you the age group, gender, education level, and income of your potential market.
You can also collect customer feedback to help you decide where to target your efforts, which content to create for your audience, and what would motivate them to buy. These insights will allow you to create better content and offer more targeted solutions to your customers.
3. Create a plan of action for your process.
Planning ahead is crucial when creating content for your business. You need to know:
- Content creation is usually the responsibility of the marketing team.
- Content Management Systems (CMS) allow for easy maintenance and update of content.
- What type of resources you should use when creating content.
- Schedule the publishing of your posts.
- Who is authorised for deciding whether something goes into the final version.
- What your content production process looks like.
4. Start blogging.
Your website is the cornerstone of any successful content marketing plan. Without a strong website presence, your other content marketing efforts are meaningless. So, if you haven’t yet built a website, get started today!
If you want to dive deeper into the topic of blog post ideas, then consider topics that are:
- Informative
- Relatable to your target audience
- Fun and exciting!
- Topics that invites discussion
You can also write blog posts, roundup articles, and share personal stories.
5. Repurpose your old content.
If you've got content already, then it makes sense to check whether it meets your objectives and delivers on its KPIs. After assessing your original content, it’s now time to look at whether the content is useful.
To do so, audit your content. It's a three-step process; here's an example:
- Take note of what you have already posted.
To take notes when writing articles, use SEMrush's Content Audit feature. It checks the content length, inlinks, and social shares.
It’s easy to use this tool once you've collected some data. With that data, you can easily identify which pieces of content need improvement, which ones need replacing, and which one might create a gap in your content strategy.
You may use their Content Audit tool to perform an online content audit for your website. Simply click the "Start Audit" button next to any page URL.
- Check whether the content is working its magic. Otherwise, you need to improvise the content and repost them to get better traffic and insight.
Utilise metrics that include things like:
- There are a lot of inbound links to the content.
- For each keyword associated with that piece of text, the search engine ranking represents its importance.
- If the content is broadly distributed
You'll get most of this info from the SEMrush report at the beginning of the post but you can also use other SEMRush tools, namely the Site Audit and Position Tracking Tools.
- Look for gaps in your content.
Finally, think about where there are gaps you could make use of. For example, they might include:
- Keywords for which you aren't currently writing content
- Questions that your target audience is facing that you’re ignoring
- If your content ranks well for some keywords, but not others, then look at ways to improve it so it targets these answer boxes.
You can carry out an analysis using SEMrush.
Learn more about our essential tips for content marketing.
6. Make a content calendar.
For your content strategy, you should be able to identify which channels you want to use for specific types of content.
Planning is an important part of effective content marketing, so using a content calendar helps ensure that everything gets done. You could use a calendar program such as Google Calendar and simply set up your due dates. It would be best to avoid doing so if you're not going to publish a lot of content. However, there are other software that you can use like Asana to help you with scheduling content to post.
We mentioned earlier that you should always be creating content for your audience. Therefore, you need to do some research on what they currently want, the trends, so you would know what to write or record a video about.
7. Spread and promote your content.
You need to consider the following things when planning for your content strategy: Distribution and Marketing. Because you won't get the results you want without them.
You can do this effectively by:
- Schedule posts for immediate sharing, and share them via a tool like Asana or Buffer.
- Send emails to your list using your email service provider or Mailchimp.
- Contact influencers or important people in your industry that you mentioned in your content so they can share it even further.
To conclude, you could use tools like SEMRush to determine which keywords are driving traffic to your site. Then you can measure the success of your email campaigns by using your email marketing tool. You can also monitor your progress by tweaking your content marketing strategy regularly, so it’ll always be up to date.
If you need further help with creating the best and most efficient and effective content marketing SEO strategy, get in touch with us. Our team provides expert and professional SEO services in Melbourne and across Australia.
Suggested Read: Content Marketing Optimisation - The Best Strategy to Get The Recognition You Deserve
