Content Marketing Optimisation - The Best Strategy to Get The Recognition You Deserve

Companies seeking success in the digital age should expect to win back their audience by providing them with useful content. More and more people are turning to the internet to get their answers, and content marketing is one of the most important aspects of running a successful company. It does not really matter if you're a seasoned content marketer wanting to create high quality content, or someone who has never written anything online before - writing good content can be difficult. Yes, it’s true. However, this should not stop you from doing what you can to better your content. But you are exactly in the right place at the right time. Why? With this article, we will teach you how to drive more visitors to your website through content marketing that works like magic. Read on. If your content isn't optimised for search engine visibility, it will be difficult for people to read it and share it. More importantly, your competitor's content will rank higher than yours and will be more visible when found online, and that would be detrimental to your business’ success. Which is why you need to make sure that people will see your optimised content.

1. Make a plan.

   It seems obvious, but having a written plan before you begin writing will help your content be more focused and consistently produced. Create a content calendar. Decide which types of content you want to create, and which social media platforms work best for them. Also determine the frequency of posting each type of content. Different platforms require different posting schedules and different types of content. For more information on content creation, scheduling, and management, get in touch with us. Our team of social media consultants in Melbourne is experienced on a variety of social media platforms, such as Facebook, LinkedIn, Twitter, YouTube and more. Our experts know the best ways to use social media for maximum effect.
   
   

2. Authenticity matters.

   The first step in creating an effective content marketing strategy is ensuring that its authenticity matches the needs of your business. By increasing your brand’s credibility, there are several ways to boost its authenticity. Check these out:

• Make every piece of content infused with your brand’ s personality
• Be creative; write content that interests your audience whether or not it seems directly related to your brand.
• Make sure you keep SEO in mind when creating content, but focus on writing content for people rather than just machines.
• Get different people to write articles for different subjects.

3. Discover your target audience.

   Make sure your content is relevant to your audience, whether it be through using social media analytics tools, like Google Analytics, Instagram InsIGHTS, and Facebook Insights, or by creating valuable resources for them.You can go even further by creating "persona" profiles for your customer base. These profiles are basically fictional characters who speak to specific audiences. They're important because they allow you to better understand which messages resonate best with whom.

4. Plan out your posting schedule. If you want to create something truly outstanding, you need to consider where your audience is online and at which times they're there. Understanding your audience will help you know where to focus your efforts to ensure you maximise your impact.

5. Quality > Quantity.

   Create and post high-quality and useful content, not a slew of irrelevant text vomits. Although it is really enticing to frequently post content, your audience wouldn’t want it; not unless the post catches their attention because of its value and the information it provides.Remember, people buy from you when they trust you and believe that you will meet their needs and solve them with your products or services. Too much low quality content takes up space in your blog or website, and people won't bother reading it.

6. Content variation.

   You increase your chances of reaching more people by creating different types of content for each of your target audiences. Images and short video clips are now considered to be among the best forms of content. Just take a look at the popularity of social media platforms like Facebook and Twitter, where people post photos and videos instead of writing long posts.You can spend time browsing social media platforms and see what is trending. You can also check out Pinterest for trending graphic contents and designs to help you achieve the current styles that people are looking for.

7. Feature your company's leader.

   Give your brand authority by putting yourself into the content your customers consume. Have your executives make blog posts, take over social media accounts, share videos, or even answer questions. Doing so positions you to be an industry expert and gives your company a human face online. In addition, sharing these messages through various channels can help build your audience and improve engagement with your followers.By creating quality content around your business, you'll establish yourself as an influencer and increase your visibility among consumers. This will also help boost your brand’s authenticity.

8. Trial and error. Analyse. Improvise

   Experimenting is key to finding out which content converts best for each audience. Analysis will help you understand what content resonates with your audience, allowing you to create new content ideas for future campaigns. When you learn what content doesn't resonate, you can also determine if there's room for improvement.If you've got a subpar content strategy, then maybe it's time for you to retool your content strategy. Knowing where your content falls short will give you a better idea of what changes need to be made.

A good content marketing strategy should be based around an understanding of what works and what doesn’t. To do this effectively, a thorough knowledge of not just the audience but also the medium they consume information through is essential. Once these factors are understood, a plan can then be put into place that aims to achieve the desired outcome. At Webplanners, we understand that content creation takes time and money – both of which are limited resources. That’s why we aim to make the process easy and hassle-free. Our experienced team of writers, designers and marketers ensure that every piece of content produced meets industry standards and best practices, ensuring that each piece of content is unique. Need help with your content marketing strategy? Contact us now.

Suggested Read: How to Create a Content Strategy for Your Blog and Increase Organic Traffic?