Does it feel like the speed at which SEO techniques change is on a constant incline? If so, you’re not alone. Google is getting more intelligent and more powerful — analysing and understanding web pages and its effectiveness in keeping people within its framework.
Why?
The better Google answers queries within the SERPs or directs users to ads instead of organic listings, the more money it makes. SEO and content marketing was evolving at a record pace in 2021. At this point, Google’s algorithms, capabilities, and expectations are expected to continue to grow at a fast rate. As the SEO industry continues to evolve, we see the rise of more advanced techniques and strategies. For the most part, this is a positive thing for businesses. After all, we want to be working on strategies that are effective — right? However, this creates a bit of conflict when it comes to strategising content and marketing efforts. When you’re making decisions about how to promote your business, how do you balance the new with what has worked in the past. SEO is constantly evolving and changing. What was true in 2016 may not be valid anymore. The landscape is continually shifting, and SEO expert needs to stay on top of all the changes.
Why, as a marketer, you must keep up with these stats?
It is all about evolving and adapting to changing technology, user behaviour, and search engine algorithms. A marketers’ job is to stay informed and up-to-date with the latest trends. With that in mind, we’ve compiled a list of SEO stats to guide your business strategy beyond 2022. You can’t compete in this field without knowing the latest SEO stats and trends. Using data to inform your strategy lets you make more informed decisions about growing your traffic and, ultimately, your revenue. So, being a marketer or a business owner, you need to stay up-to-date on the latest trends and search engine algorithm changes if you want to capitalise on the opportunities in the industry.
25 Most Essential SEO Stats that you must consider for your SEO Strategy in 2022
Here are the top 25 most essential SEO stats for 2021 to stay ahead of the game in the new financial year:
- 92% of all search queries are long-tailed keywords. (Backlinko)
- 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush)
- Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (Google)
- In 2021, 56% of web traffic took place on mobile phones. (Broadband Search)
- Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)
- 55% of teens use voice search on Google every day. (Marketing Dive)
- 57% of Australians use Voice Search (B&T)
- 20% of mobile queries are voice searches (Google)
- 30% of all Google mobile searches are related to location
- 55% of people clicking on Google search ads prefer those to be text ads. (Clutch)
- For every $1 businesses spend on Google Ads, they make an average of $2 in revenue. (Google)
- Google controls more than 92% of the search engine market share worldwide. The nearest competitor, Bing, only holds 2.5% of the market share, while Yahoo accounts for 1.5%.
- 86% of people look up the location of a business on Google Maps. (Junto)
- 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
- 56% of local businesses have not yet claimed their Google My Business listing.
- 58% of businesses that have been using social media for over a year have noted increased SEO rankings
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- In 2021, mobile devices influenced more than $1.4 trillion in local sales. (Source: Forrester)
- 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
- 72% of computer or tablet users and 67% of smartphone users want ads that are customised to their city or zip code. (Source: Think with Google)
- Global retail eCommerce sales reached $4.5 trillion appx in 2021. (Source: HubSpot Marketing Statistics)
- 75% of users never scroll past the first page of search results. (HubSpot)
- 50% of search queries are four words or longer. (HubSpot)
- 88% of shoppers trust online reviews as much as they trust personal recommendations. (SearchEngineLand)
- 89% of people are likely to recommend a brand after a positive brand experience on Mobile (Google).
Final thought!
SEO Stats have changed drastically over the past five years. If you’re not using these figures to understand how your SEO strategy is performing, it’s time to start. The best way to utilise SEO stats is to use them as a diagnostic action and compare your site with the industry average to have data-driven decisions. With so much happening in the industry, it can be challenging to keep up with SEO changes. However, it’s essential to stay up-to-date on all SEO stats and information. Whether you’re an SEO professional, a business owner, or a marketer just trying to understand the complexity of SEO, you need SEO stats and information to guide your decisions. It’s crucial to stay on top of SEO industry trends and data. Trends will change and fluctuate, and the data will continue to evolve, but it’s essential to be in the know so that you can adequately plan for the future. Are you ready to keep up with the swiftly changing world of SEO in 2022?
