A number of advertisers have been advertising by adding certain visual informative elements to the search ads along with the features such as product listing ads, media ads, and image extensions; that appear only in response to some branded product queries. Google has now announced its experiment with enormous banner advertisements associated with brands. Introduction of banner advertisements is a significant change for the company and such ads may lead to generate more traffic to the respective advertisers compared to that through traditional advertising. However, this would take the desired ...

Google uses PageRank, an algorithm to rank various websites in Google web search engine results. It’s a great way that measures the importance of Web pages and used to occur at the interval of three months since 2009. However, it has been eight months after the last update occurred; Google Toolbar PageRank Update is not seen. According to Google, there won't be any more Google Toolbar PageRank update this year.   Matt Cutts, the head of Google search spam, declared on Twitter about not pushing out the new Google Toolbar Update this time.   In late 2011, Google users observed an update to the q...

A new search algorithm was revealed on the 15th birthday of Google - Hummingbird! This algorithm is specially designed to receive more precise and faster query results; and this why is named 'Hummingbird'. Unlike most of previous search algorithms, this one is totally based on semantic search. It emphasises on user intent versus individual search terms. The announcement of this new algorithm quite stirred both worlds; technology and SEO. It is currently influencing around 90% of the worldwide searches via Google.   Hummingbird brings to you a lot of improvement in Google search with some ...

Google keeps changing its search algorithm every year and this change could be approximately 500-600 times. However, most of these changes are minor. Google also calls out the major update that seems to significantly affect the search engine results. One of these major updates is Google Penguin which was very first announced on April 24, 2012 (Penguin 1). All those Websites that seem to violate the rules and regulations of Google Webmaster have to face significant drops in their search engine rankings after this Penguin update.   Here is when the immediate next Penguin updates were releas...

Are you a small business yearning for a robust online presence? Are you eager to reach your potential customers by securing top positions on popular search engines? That's where the magic of SEO comes into play. However, we understand that for many small in-house businesses, SEO packages can be quite costly.  Affordable SEO Company in Melbourne Webplanners, a leading SEO firm located in Melbourne, dedicated to crafting customised marketing and SEO strategies tailored to suit businesses of all kinds. We take pride in offering affordable SEO services specifically designed for small businesses al...

This is the digital Web world and almost everyone looks on Internet for whatever to check out or purchase. Internet has become the largest and easiest platform for both, buyers and sellers. So when customers are taking advantage of being online, why not take the same advantage as a business? No matter how small scale your business is, you can always create your strong presence and reach larger mass and largest markets. Being online and performing search engine optimisation can take your business site to the top rankings of search engines. This ultimately ends up in grabbing maximum number of c...

Many small business owners can't afford professional SEO services and look out for cheaper alternatives to market their products and services for gaining more publicity and traffic online. However, SEO is much more powerful than any other online marketing alternative and thus, hiring professional SEO services has become quite essential for small businesses too. There are many companies in market that offer SEO at low costs.   Unlike only search engine optimisation, search engine marketing and advertising involve great costs. Thus, investment is must while opting for professional SEO servi...

As a small business starter, you might not be able to afford being online and pay for SEO. However, search engine optimisation is one such process that enables your business to make and grow its online presence, as well as generate greater leads in return to your investment. Hiring an SEO expert becomes a necessity of any business at some point of time in order to grow business online.   How much you should spend on SEO is a difficult decision to make but there are some firms that offer highest quality services that suit your pocket. Market Strategy and Webplanners is a leading affordable...

today’s Web world, every business should be online. No matter you own a small business house, a medium sized business factory, or a large corporate, most of your potential customers are looking for you online. By making most of your online presence, you can reach a larger market and attract more number of customers than existing ones. Being online, when paired with perfect search engine optimization, drives great traffic to your business site and helps you generate greater leads.   Webplanners is a leading professional SEO service provider across Melbourne, Australia. We specialise ...

Every business, small or large, must have a Website. No matter what business you do; even if it's not Web-based, having online presence of the business is always essential. Website is nothing but the most visible part of your business's online presence. It is a tool that lets people know about you, and see what products and services you offer.   In this digital business age, most of people look on the Internet for whatever they need to see, check, or buy. This way, Web becomes the biggest channel to attract and manage your prospective customers. There are endless possibilities of marketin...

Internet marketing has become one of the most popular and effective marketing tools today. A number of small business owners and large corporate have been using this technique since years. Search engine optimization is the base of Internet marketing process and choosing the right professional SEO service provider is highly important for any business.   There are thousands of competitors in any kind of business who also seek online presence. You are just one of this crowd. Great SEO makes your business stand out in a crowd online and in turn, generate greater leads. However, optimizing you...

Getting descent traffic to your business site is all about promoting your site; otherwise if not promoted, how can your site get a number of visitors? If you are not getting good and consistent traffic to your site, you are ought to follow a basic line of rules.   Promoting a site can be free or paid but it is advisable to use free promotion tools in the beginning and then switch to paid ones. You can start submitting your site to a variety of ad networks. Ad networks enable you to get good quality traffic to your site and convert most of the visitors into prospective customers.   So...

  Increasing the productivity of your blogs is very important for online success of your site and eventually your business. Blogging is one of the most effective SEO strategies; however, blogging has to be improved to higher levels of productivity in order to gain absolutely good traffic.   There are bloggers who write for passion and others write for making money. The former ones need to constantly improve their blogging skills and the later ones need to acquire the tactics for blogging with improving skills.   Here are a few really effective tips to help you increase the produ...

A great Website design is must for a business seeking success online. However, just a well-designed Website is not enough to increase the online visibility of your business. It needs something else too which is nothing but an SEO-friendly Web design and good content. If your business site is not at good rankings on search engines, your target customers would hardly be able to notice you online. Thus in order to get the chance at good search engines, an SEO-friendly site is critical.   Following certain basic SEO site principles paired with good content development will certainly help you ...

Link building is the process of building content relevant quality links to your business site, both internally and externally so as to help your site gain higher rankings on search engines and drive more customer traffic to generate greater leads. Link building is one of the best and most commonly used SEO strategies to market business Websites.   A few attributes are must to be considered while you try to get links from a certain Web page for your site. There are certain factors that matter in backlinking, and every SEO must be aware of these factors:   v  Page rank - Higher th...

In today's competitive market, small businesses often struggle with limited advertising budgets, a lack of dedicated marketing personnel, and limited time to focus on marketing efforts. However, these challenges do not influence the search engines that dominate the online landscape. This is where the importance of search engine optimization (SEO) comes into play, as it provides small businesses with an effective way to market themselves. Regardless of the nature of your business, it is highly likely that you have a website. This website may serve as a platform solely for marketing purposes and...

It has become relatively easy to design a website. When setting up your own web design, you should begin by putting the design on a paper. Draw a rough draft highlighting the spaces where you intend the text and images to be. You should use free-hand and sketching placement. You can then make use of a program such as Photoshop to design the color-schemes. Decide on the way you intend the text to appear. Make a good choice for the colors, font sizes, fonts, italics, bold face and others.   You will then be required to decide on hosting. This is where you will have the website, and its pages put...

Many local businesses nowadays try to get online in order to have their presence felt. They want to offer information on their location and if possible sell products through e- commerce. However, most of them do not consider the strategies on customer retention on the various platforms of the social media. They do not also conceptualize their SEM and SEO goals for the websites.  In order to have the website of the small businesses up and learning, there is a need for content management systems.  Unlike in the past when a web developer was needed to keep the website updated, it is pos...

Getting the right web designer can be a challenge. Most people tend to look at the price only without putting into consideration the design of their website. Even though price is also an important factor, it should not be the sole ground for choosing a good designer. There are different factors that you should put into consideration while choosing the right web designer.   You should begin by looking at their portfolio. Consider whether the design of their website resonates well with your expectations, or you feel like going away the moment you look at it. Check whether they specialize in simp...

  There are no magic pills for creating a great website that will keep the visitors to keep coming back again and again. However, there are measures that you can take to improve the situation. The key things that you should focus on are making your site user-friendly as well as usable.   The web pages should be able to load quickly and also provide the relevant information to the visitor with ease. Having some speedy pages is one key factor to bear in mind. Even where your readers have a fast connection, they will show interest in those pages that load easily in order for them to download more...