SEO environment is continuously evolving, and SEO methods and techniques need to change along with it. With the fast pace at which changes take place, it is sometimes very difficult to keep up with the latest practices search engines adopted by search engines. Recently, Google rolled out a new algorithm to provide more accurate and helpful local search results. As this update has not been given any name by Google, it is referred to as the “Pigeon” update in SEO community. This update has made a significant influence on ranking of local search results. The update has been applied to Google web ...
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