A number of advertisers have been advertising by adding certain visual informative elements to the search ads along with the features such as product listing ads, media ads, and image extensions; that appear only in response to some branded product queries. Google has now announced its experiment with enormous banner advertisements associated with brands. Introduction of banner advertisements is a significant change for the company and such ads may lead to generate more traffic to the respective advertisers compared to that through traditional advertising. However, this would take the desired ...

A new search algorithm was revealed on the 15th birthday of Google - Hummingbird! This algorithm is specially designed to receive more precise and faster query results; and this why is named 'Hummingbird'. Unlike most of previous search algorithms, this one is totally based on semantic search. It emphasises on user intent versus individual search terms. The announcement of this new algorithm quite stirred both worlds; technology and SEO. It is currently influencing around 90% of the worldwide searches via Google.   Hummingbird brings to you a lot of improvement in Google search with some ...