While creating their social media strategies, businesses make the common mistake of concentrating the efforts on just 1 or 2 platforms. They tend to overlook new social media platforms and miss out on amazing opportunities. Marketers are slowly realizing the endless potential held by Pinterest as a marketing platform, and it is not surprising to find them flocking towards Pinterest. Fun, creative and smart, Pinterest has redefined social media marketing. Whether you are new to Pinterest or have been using it for some time, you surely face the challenge of increasing the visibility of your busi...

New York Times published a report on Google+ on last Friday - that highlighted that Starbucks and The Economist use Google+ in order impact their search efforts rather than just for being socially active and visible. According to Alex Wheeler, the vice president of global digital marketing Starbucks, while posting something on Google+, they think more about how would the post relate to search efforts.   Starbucks has around three million Google+ followers; while its Facebook page has got 36 million 'likes'. Starbucks often updates its Google+ page in order to achieve good search placement and ...