When you scroll through social media and see accounts with thousands or even millions of followers, it’s easy to feel like follower count is the ultimate sign of success. After all, the more people you have following your brand, the better your business should perform, right? But here’s the harsh truth: followers don’t always equal conversions. In fact, a large follower count without meaningful engagement is like shouting into an empty room—it doesn’t matter how loud you are if no one’s listening or taking action. Think about this: 63% of marketers say that generating traffic and leads is thei...
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