Organic search is a powerful tool for driving traffic to your website from free sources (such as Google or Bing) and converting visitors into customers or subscribers. But if you want to get the most out of organic search, you need to have a content strategy that encourages readers to take action. This is where an organic search conversion funnel comes in.
Organic search conversion funnels are designed to convert website visitors into leads or customers. They map out the steps a user takes from when they first land on your website to when they take action. Usually, it begins with awareness — where a user becomes aware of a product or service offered by a business — and ends with making a purchase or subscribing to your email list.
In between the two points above, there are additional steps which help qualify potential customers. These involve creating content that logically guides users down the funnel, such as blog posts and whitepapers that further explain the benefits of utilising your services, as well as calls-to-action (CTAs) that promote product demos or signups for newsletters and special offers.
Here's how to turn your blog content into an organic search conversion funnel:
Start with keyword research
When you are researching relevant keywords, it is best to look for words or phrases with a high search volume but low competition. This way, you can ensure that your posts will have a better chance of ranking higher in SERPs compared to other competing pages. You can use keyword research tools such as Google Keyword Planner to help narrow down your search and identify the best keywords to target.
Once you have identified the most relevant keywords for your blog posts, try to create compelling titles and headings on each page that incorporate these words. Remember that titles and headings need to include both reader-friendly terms as well as long-tail keywords so that you have a better chance of appearing at the top of SERPs when someone searches for topics related to what you’re offering or selling.
It is also important when creating content with targeted keywords in mind, that you avoid “keyword stuffing” which is when marketers overuse certain words in order to manipulate search engine rankings. Doing this not only detracts from the reader experience but can also lead to penalties from Google and other search engines if used too heavily in your content.
Create engaging content
It is important to remember to use the keywords you have selected throughout the content in order for your content to be effective. Be sure to also include meta descriptions with each piece of content as this will help search engines understand what a page is about and rank it more prominently in search engine result pages. Additionally, try to insert internal links within content pieces so readers can easily explore different parts of your website that are related to the article they are reading.
With engaging content, it is also important to make sure it is optimised for mobile devices. Responsive design helps ensure that content looks great no matter which device it is being viewed on. This ensures that readers have a great user experience while increasing SEO value by creating a seamless transition from one page to another within your website.
Finally, when creating engaging content for SEO purposes, track the results and keep testing out different ideas for optimisation. For example, use A/B tests and analytics tools like Google Analytics or SEMrush to monitor how readers interact with the articles you've created and use the data from these tests to adjust any SEO tactics as necessary in order to further maximise SEO top results
Promote your blog posts
One of the key components of turning your blog content into an effective organic search conversion funnel is promoting it widely on social media platforms like Facebook, Twitter and LinkedIn. By sharing interesting snippets from your post across these social channels regularly you will ensure a steady influx of new visitors every week as well as keep past visitors engaged with what’s new happening on your blog.
Promoting your blog posts is essential to reach a wider audience and drive traffic to your website. It is not enough to create high-quality content; you need to make sure people see it. Social media is an effective platform to promote your blog posts.
It is a crucial component of a successful content marketing strategy. By sharing interesting snippets from your post across social media platforms, using hashtags, scheduling your posts and engaging with your audience, you can increase your website traffic and keep your readers engaged with your blog.
Optimise landing pages for conversions
Landing pages play a critical role in driving conversions for businesses, but they must be optimised to ensure a seamless user experience. A poorly designed landing page can turn potential customers away from your business. Therefore, it is important to keep the landing page simple and user-friendly.
One way to optimise your landing page is to use attractive visuals that show how your product or service can benefit the customer. It is also important to keep the landing page focused on the customer's needs and desires. Presenting too much information at once can overwhelm visitors and lead to them leaving the page without taking action. Keep the messaging clear and concise, highlighting the key benefits of your product or service and how it can solve the customer's problem.
By using attractive visuals, keeping the messaging clear and concise, and providing a clear call-to-action, businesses can create landing pages that not only attract visitors but also encourage them to take action.
Track results & analyse performance data
Tracking and analysing the performance of your content is essential to improve your content marketing strategy. This can help you identify what is working well and what needs to be improved. It also allows you to understand how your target audience is engaging with your content, which can help you create more effective content in the future.
Once you have tracked your content's performance, it is important to analyse the data to identify areas for improvement. Another important aspect of analysing performance data is understanding your target audience's behaviour. You can use data to identify which channels they prefer to consume content, what topics they are interested in, and what type of content resonates with them. This can help you create more targeted and effective content that engages your audience and drives conversions.
Tracking results and analysing performance data is crucial to improving your content marketing strategy. By using analytics tools, analysing data, and understanding your target audience's behaviour, you can create more effective content that engages your audience and drives conversions. It may take some time and effort, but it is worth it in the long run as it helps to achieve better results.
SEO & Content Marketing in Melbourne
Webplanners is a leading digital marketing agency based in Melbourne, Australia, that specialises in providing effective SEO and content marketing services to businesses of all sizes. With years of experience in the industry, we have helped many businesses achieve their online goals by boosting their visibility on search engines and driving traffic to their websites.
Our content marketing services help businesses create high-quality, engaging content that attracts and engages their target audience. From blog posts and articles to infographics and videos, our team of content experts can help you create content that drives traffic to your website and converts visitors into customers.
Suggested Read: Creating Quality SEO Content That People Actually Want to Read
