As a content creator, it's normal to have blog posts that become outdated or lose their relevance over time. However, deleting them off your blog isn't always the best solution. Repurposing content is a strategy that involves taking existing content and transforming it into a different format or reusing it for a new purpose. Repurposing can help you to keep your content fresh and relevant while also maximising the value of your existing content.
Repurposing outdated blog content is an excellent way to save time and effort because you don't have to start from scratch with new content. Instead, you can take a blog post that you've already written and repurpose it into a new format such as an infographic, video, or podcast. This approach not only saves time but can also appeal to a wider audience that may prefer consuming content in a different format than your original blog post.
Furthermore, repurposing content can improve your SEO strategy. When you repurpose a blog post into a new format, you can link back to the original post, which helps to boost the original post's search engine rankings.
Repurposing outdated blog content is definitely an excellent strategy for breathing new life into old articles while also saving time and effort. By transforming existing content into a new format or reusing it for a new purpose, you can keep your content fresh and appealing to a wider audience. Also, it can help to improve your SEO strategy by attracting new backlinks and boosting your search engine rankings.
Want to learn more? Here are a few tips on how to reuse and repurpose your old blog content:
Break your content up into bite-sized pieces
Take a long article from months or years ago and break it up into several smaller pieces. By dividing a lengthy article into smaller, more focused segments, you can create shorter, bite-sized pieces of content that can be more easily consumed by your audience.
This approach is particularly useful for how-to guides or tutorials. Also, not only does breaking down content into smaller pieces help you create more content, but it makes it easier for your readers to consume. Rather than overwhelming your audience with a lengthy article, breaking it down into smaller, more digestible chunks allows them to absorb the information at their own pace.
By doing this, it can help to improve your SEO strategy while also making it easier for your audience to consume your content.
Transform long posts into slideshows & infographics
Transforming long posts into slideshows and infographics is another effective way to repurpose your content. Visual elements like these can make your content more engaging and shareable. Slideshows can be used to break down complex topics into digestible parts, while infographics can present data and statistics in a visually appealing way.
Infographics, on the other hand, can be used to present data and statistics in a more visually appealing way. You can take the key statistics and data from your long post and turn them into a graphic that is both easy to understand and visually engaging. Infographics are highly shareable and can help to drive traffic back to your website.
Repurposing long posts into slideshows and infographics is an effective way to make your content more engaging and shareable. By presenting your content in a visually appealing way, you can make it more accessible and easier to understand for your audience. These visual elements can also be shared across multiple platforms, helping to drive traffic back to your website.
Convert your blog posts into videos
Another great way to repurpose your blog posts is by converting them into videos. Video content has become increasingly popular in recent years, and it's a great way to engage with your audience. By converting your blog posts into videos, you can appeal to those who prefer visual content over written content.
You can turn your blog post into a video by creating a script based on the main points of the post and then recording yourself or someone else speaking the script. You can use a screencasting tool to record your screen if you need to show how to do something on your computer or use your smartphone to record yourself if you need to show something in person.
Videos are also highly shareable on social media platforms, making them an excellent way to increase your reach and drive traffic to your website. Plus, you can embed the videos on your blog post or create a new landing page for the video, which can also help to boost your website's SEO.
Guest post on relevant sites & publications with old content
When looking for guest posting opportunities, you should focus on websites or publications that are relevant to your niche or industry. This will ensure that your guest post reaches the right audience and provides value to their readers. You can start by researching relevant websites, blogs, and online publications in your industry and reaching out to their editors or content managers to pitch your idea.
When submitting a guest post, it's important to avoid duplicating content. While you may be repurposing old content from your blog, you should aim to create a new and unique article for the guest post that offers fresh insights or a unique perspective on the topic. This not only helps to avoid duplicate content penalties from search engines but also adds value to the publication you are guest posting for.
By guest posting on relevant sites and publications with old content, you can effectively repurpose your existing content while also reaching a new and wider audience. Additionally, the backlinks you receive from these publications can help to improve your website's search engine rankings, making it easier for people to find and access your content.
Create an email series out of old posts
Email series are an ideal way to casually introduce newer readers to older content without sending them straight to specific pages within your site which could look overwhelming at first glance. If possible, try hosting weekly emails with even older (but still relevant) posts so readers stay engaged and follow through till the end of whatever series action you want them to take.
Digital Content Marketing in Melbourne
Webplanners is a well-established digital marketing agency that specialises in providing effective digital content marketing services to businesses across Melbourne. With a team of skilled professionals, we have helped numerous businesses achieve their online marketing goals by delivering high-quality digital content marketing strategies that drive engagement and conversions.
We offer a range of digital content marketing services that are designed to help businesses create and distribute high-quality content that resonates with their target audience. From blog posts and articles to social media posts and videos, our team of content experts can help create content that drives engagement and conversions.
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