Many small business owners are showing interest in improving search rankings and conversion rates through SEO. Many proven SEO strategies can help you improve rankings as well as conversion. One such strategy is local SEO. Although each  SEO strategy is essential, local SEO can be exceptionally beneficial to your company. Local SEO involves optimising your company’s website so that you gain higher rankings in the search results when a user does a local search. What is a local search? A local search occurs when a person tries to find some information with local intent. For example, ‘SEO Consult...

  Creating new website content is critical, but re-creating and refurbishing existing content to add value for your customer is even more crucial. Creating content that adds value to your business or website is not a cakewalk. And sustaining trend is even more overwhelming. To be on top of your content marketing , you must create an ideal content plan that includes evergreen content. It would be best if you kept your content piece alive forever. Here's why? Why refurbish existing or old blog content? Fresh, current and new information is what people look for when searching for something on Goo...

Given the current scenario, COVID-19 has brought uncertainty for offline and online consumer behaviour. Everything is moving online, education, learning, training and everything else. More and more businesses and eCommerce store owners are now adopting digital technology, impacting how your conversion works. For an e-commerce store, each road leads to your product pages, and these are the essential pages on your website. A product page is where crucial decisions are made, whether to process to checkout or abandon the cart. What is optimisation? The optimisation is one of the most popular words...

Comprehensive, informative and valuable content is crucial for your website. It gets more and more people to your webpages. But that doesn’t mean it will rank well in the search results. If your content is not structured well and doesn’t cover targeting keywords, the chances of it appearing in the search engine results are very low. So, your role is to not only make your content incredibly good but at the same time structure it in a way that makes it easier for Google to identify & determine the value or the information you are sharing. One approach that has grown insanely popular is the c...

  Content marketing is being used to leverage business growth and increase brand awareness. Content is marketing staple as it motivates the buying behaviour. Content marketing has come a long way, and the art and science behind it have also changed over time. But it is still an integral part of marketing and SEO.     As Google’s algorithm is getting more and more advanced and sophisticated at understanding the user’s intent and the context of the search queries, it is essential to create content for the context and intent. Since a while now, search engines, like Google, are shifting their focu...

Out of all the online business listings,  Google My Business  is one of the most important and crucial business listings. Especially for any local business. Google My Business listing aids local businesses by providing more visibility. It drives the local search results (related to your products and services) on Google assistance, maps, and Google search. For some businesses, Google My Business listing is essential than a website. Any business, whether small or medium, who aims for targeted visibility know that they need to optimise their website and Google Ads. But what they do not know is th...

Marketing, in any economic scenario (boom or slowdown), is crucial for each business, big or small. Marketing plays a vital role in reaching potential customers and driving new leads and sales. Since people are staying indoors and spending most of their time online, digital marketing gives you a huge opportunity to reach those customers.     Logically, the first reaction of a business owner to any economic slowdown or a crunch is to cut down on the budget, back out of marketing and wait for things to get over. However, this is a fatal mistake. You can’t take the risk of leaving your business t...

  A company's digital presence can maximise its marketing efforts and outcomes. It can give a lot of exposure, which other factors can't. But, if you can't convert this exposure into actual sales, then it’s a sorry state of affairs. Increasing online sales is the primary objective of countless businesses, large and small alike. Whether it’s the eCommerce giant like Amazon or the brick and mortar online store owner, converting leads to paying customers is the key to success. Getting in front of the best prospects is necessary to be successful, yes it takes a bit of work, time, efforts, and cost...

Conversion is pretty much the life and blood of digital marketing. You run a marketing campaign to drive traffic to your website and turn them into paying customers. You run a campaign in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company. But if you are getting traffic to your website, which is excellent, but if that traffic doesn't convert, it's almost useless. One thing we must understand is that conversion doesn't just happen - we need to optimise for it. Increasing your conversion rates is crucial because it is the foundation ...

One of the most critical factors that convert a website visitor into a lead or a paying customer is TRUST. That's what every business aims to do. To retain them as regular and repeat customers, you must earn their trust. When customers trust you, your sales will grow – and that's true for brick and mortar shops, eCommerce websites, as well as digital businesses. So, what makes people trust a website? How do you ensure that your website visitors trust your business and convert into a paying customer? Which trust factors can you include to promote your reliability as a business? Well, there are ...

Businesses must keep up and continuously adapt to develop their digital marketing strategies to keep up with customer demands by building a rock-solid lead generation machine. The most significant objective of any digital marketing strategy is the lead generation that will ultimately become customers or clients. In the digital age that we are living in, social media and search engine marketing are synonymous with lead generation. A robust online presence is one of the best ways to reach the target audience, but to get that working, you need to maximize your opportunities to turn site visitors ...

Not sure if you need a Google My Business account? Here's why you may want to consider one. The first and most important thing to streamline before others is to get your 'Google My Business' account set up. Google My Business helps businesses and organizations to manage their online presence across Google, including 'Search' and 'Maps.' Google My Business is a powerful tool and does not require much maintenance. One of the most significant advantages of Google My Business is its impact on local searches. For example, if you Google Magento development company in Melbourne , you will be able to ...

COVID-19 pandemic has turned the whole world upside down. No business is untouched by the current situation with the Covid-19 pandemic, which means most businesses are rethinking their approach to marketing and sales. It's undoubtedly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn't ready to think about how they will replace the opportunities that have been lost. In this post, we'll cover what we know about the current state of the consumer behaviour, some short-term strategies to follow right now, and some lon...

  Everything around in the world seems to have fallen due to the COVID19 turmoil, but our spirits are still high and hopeful. With an optimistic approach, we are preparing ourselves to bounce back when things get back to normal. We are working & strategizing as usual, but remotely. We are considering this un-eventful situation as an opport...