Keeping up with Google's SERP algorithms

 If you could take a moment to imagine what professional SEO Companies around the world would be stressing out about, it's Google's everyday algorithm changes... However, what if we told you that there as a smarter way to do things? That the SEO strategies of 2007 isn't necessarily dead in 2018?


Google's algorithms hasn't necessarily affected those businesses and websites that are built on the premise of providing quality information to the people of the Internet. And that's basically it.

When you create quality information on a nicely organised website, you'll have more people looking on your website for sources of valuable information, as well as getting them to stay on your website longer.

You'll have other businesses and websites organically creating back links that are pointing back to your website, aggressively waving to Google to have a look at how amazing and relevant your website is. 


To create a good website requires a few key things:

So does that mean that Google Algorithm updates don't mean a thing?

Google updates just means that corner-cutters and black-hat SEO tactics are good for nothing. This means a lot of good things coming to those who put a lot of effort into creating a valuable business website – and it means a waste of time to those who engage in keyword stuffing, spam comments and other black hat tactics.

Despite the constant changes in Google's algorithms, content remains king for now. As long as you're creating regular, insightful content that provides value to searchers and readers on the Internet, it will benefit your website's ranking. If you're not engaging in any black-hat tactics, you will remain in the good books, and can continue with business as usual!