How You Can Utilise SEO To Develop Your Brand Awareness

The marketing realm is constantly changing and so are the ways in which people interact with brands. The internet has drastically changed the way we shop, communicate, and even how we get engrossed in media. As a result, it’s important for businesses to adapt their strategies accordingly. One such strategy that can help boost brand awareness is through search engine optimization (SEO) and the best way to do this is to get in touch with an SEO consultant like our team of experts in Webplanners.

Here's what we will be covering in this article:

Table of Content:

How Does It Work?
Why Should You Do It?
Content and Link Building
Why you should consider brand building as your primary focus in SEO?
Brand recognition is evaluative to getting clicks
Branding creates familiarity.
The younger generation and their needs. Why this is impactful to how you make them aware of your brand.
Conclusion

How Does It Work?

There are two main components involved in an effective SEO campaign:

Content and Link Building

Content refers to the actual text on your page. Link building involves creating backlinks – links from other websites to yours. These links will improve your ranking by increasing the number of times your site shows up in the search results.

Why Should You Do It?

These are essential for these reasons:

First off, if you want to increase traffic to your site. If you have a blog, then SEO helps drive more visitors to your site. And lastly, if you want to rank higher in search results, then it is important.

But should you start right away?

This question begs to be answered immediately. Our response: as soon as possible. However, if you’re just starting out, then you may not need to start immediately. Once you’ve properly established yourself as a reputable company, then you should consider getting started right away.

Why you should consider brand building as your primary focus in SEO

This is a known truth - Google prefers the bigger brands over smaller ones. However, don't let this information discourage you because it doesn't mean you can't build the same kind of brand recognition for yourself if you're a small business owner. In fact, it means that you should focus completely on developing your brand image instead of trying to gain links back to your site. Since larger brands have a wider audience, they'll likely be able to reach more people through online searches. And since these sites have a lot more pages indexed in Google, they would be able to achieve greater rankings for a variety of keyword terms. Imagine that!

For example, if you were selling shoes, the number of sites that could be reached by ranking #1 for "shoes" could be much higher compared to a shoe store located in a rural area where there may only be five stores within 100 miles.

If your website is well designed and optimised, then it would be easy to drive several thousand visits per month. And because most people still use search engine results pages (SERPs) to find websites to visit, it makes sense that websites with good design and branding will rank highly for relevant keywords.

Smaller brands often don't get the same level of attention because they don't have the resources to build strong brand identities.

The good news though is that small brands can compete with large brands because they have something that big brands don't: a great product or services. Smaller brands just need to ensure that their brand is well known enough to attract new customers!

Brand recognition is evaluative to getting clicks

Google recognises what brands are and it uses those brands to help rank sites. So far so good. In fact, Google claims that brand awareness is essential to getting click through rates. However, how does it decide whether a brand name is popular enough to warrant a position in the SERPs? We asked the biggest search engine about this question and here’s what we learned.

Google also analyzes various factors when determining whether a site deserves a spot among the first ten results for any given query. These include:

Number of times people used the brand name in questions.
There are two main categories of searches for which people use the brand name: product searches (where they look up products), and generic/brand searches.
If the brand name appears often in websites.
Whether the brand name appears in news articles.
The number of links pointing to the brand name from other websites.
The size and quality (or lack thereof) of the website.
Whether the brand has been featured in ads.
Whether the brand has its own domain name.
Whether the brand has a recognizable logo.
Whether the brand has any social media presence.
Whether the brand has an active blog.

Branding creates familiarity.

When given no information about companies, research shows that participants rated low those in the graphics which are less attractive, less trustworthy, and less intelligent. This discovery indicates that we automatically form impressions of brands without us knowing it.

This study demonstrates that our brains make quick judgments about people based on facial expressions. We can infer personality traits from someone's face. Brands have a similar effect on our minds. Whenever people saw a familiar brand name, they unconsciously associated the brand with positive attributes such as reliability, dependability, and trustworthiness.

This illustrates how powerful branding is. Even if you're not aware of a particular brand, your brain will still make assumptions about its quality and value.

If you want to enhance your brand authority, consider using these strategies for an exceptionally proven brand awareness:

Create an emotional connection between your brand and your audience.
Make sure your brand appears in places where people spend lots of time.
Use social media to spread the word about your brand.
Include your brand in content marketing campaigns.
Be consistent in your messaging.
Keep your brand simple.
Use visual elements to help build brand recognition.
Don't forget to use your brand in email marketing campaigns.
Consider creating a branded hashtag or keyword.
If possible, create a video featuring your brand.
Incorporate your brand into your website design.
Test out new ways to market your brand.
Find creative ways to promote your brand.
Think about how your brand fits into your overall business strategy.
Remember that your brand should be unique but not too far removed from your competitors.

Brand building in SEO

Search engine optimization (SEO) is something that every brand must consider, if they want their website to rank higher in search results. If it doesn’t happen, nobody will find them. However, how does it work? What does it take to create an effective SEO strategy? These questions can only be answered after reading our guide!

The answer is simple - you need to start thinking about optimising your site early on. If you wait until later to think of things like this, you may lose out on potential customers. This means you may not be able to get as much traffic to your website.

So, if your business doesn't know how to optimise for SEO, then you should hire an expert who can help you get started (if you haven't already). You may also want to think about whether or not you really want to pay someone thousands of dollars per month to do things that you could probably learn yourself within a week. Finally, once you've decided that SEO is worth the investment, you might decide to hire someone to manage your campaigns so that you don't have to worry about them anymore.

However, the truth is, SEO changes quite often. If you want to stay ahead of the game, you need to keep track of those changes. Otherwise, chances are, you might be left behind.

The younger generation and their needs. Why this is impactful to how you make them aware of your brand.

When it comes to search, Google also knows which types of information you are searching for, what kinds of products you've bought before, and even which celebrities people follow. As a result, it can customise its search results to match our interests.

If you're a business owner, your first priority is not to set up a website and hope people visit it; instead, you should focus on creating valuable content for your target audience. For example, if you sell digital services, then your blog posts should be written in the voice of your ideal customer.

For the younger generation, instant gratification is something they expect, so if you don't provide it immediately, they may leave. You can just imagine the loss of potential customers when that happens, right?

Millennials don't just want to consume content; they want to engage with it too. To engage them, you need to understand their wants (what they're looking for), needs (what they require), and desires (what they aspire to).

Conclusion

Brands have been getting preferential treatment since day one. Even though it seems like a good thing, it actually hurts everyone else. In fact, it might even hurt the companies themselves. If you're not careful, you'll end up in the same boat as the rest of us.

That's why it's so important to get ahead of the curve. To do that, you need to be aware of what's going on around you. You need to know who's doing well and who isn't. And you need to start thinking about ways to improve your own business.

In short, you need an expert to help you in this field. Once you do, you'll be able to take advantage of any opportunities that come along. And you'll be able to avoid the pitfalls that others fall into. This is the reason to get in touch with Webplanners. We are one of the leading SEO agencies in Melbourne who can offer help and advice with growing your brand and getting it recognised in top search engines like Google.

So, now that you've learned all this, you should feel much better equipped to succeed. After all, you know what's happening out there. You know what's working and what's not. And you know how to make sure that your company stays on top.

FAQs

How long does it take to see results from SEO efforts for brand awareness?

The time it takes to see results from SEO efforts for brand awareness can vary depending on various factors, including the competitiveness of the industry and the specific SEO strategies implemented. Generally, it takes time for search engines to index and rank websites, so it may take several weeks or months before noticeable improvements are seen. However, consistent and strategic SEO efforts over time can lead to significant improvements in brand awareness and visibility.

Does SEO demand a single-time effort, or is it necessary to maintain it continuously?

SEO is an ongoing effort that requires continuous maintenance and optimization. Search engine algorithms are constantly evolving, and competitors are continuously optimising their websites. To stay competitive and maintain strong brand awareness, businesses must regularly update and optimise their website with fresh and relevant content, monitor keyword trends, analyse website performance metrics, and adapt their SEO strategies accordingly. Ongoing SEO efforts help businesses to consistently improve their brand awareness and visibility in search engine results.

Can SEO be outsourced to a professional agency?

Yes, many businesses choose to outsource their SEO efforts to professional agencies or consultants who specialise in search engine optimization. Outsourcing SEO allows businesses to benefit from the expertise and experience of professionals who stay updated with the latest SEO practices and industry trends. Professional agencies like Webplanners can provide tailored strategies, keyword research, content creation, technical optimization, and ongoing monitoring and analysis of SEO results. By outsourcing SEO, businesses can save time and resources while maximising their brand's potential for increased awareness and visibility.