How to get better results by building better content

Creating effective content to improve your company's search results depends on conducting thorough research and devising a well tailored, cost-effective strategy. This calls into play an old but well worn tactic: studying your competitors, avoiding their pit-falls and doing what they've done well, even better.

At Webplanners, we combine specialist expertise with access to sophisticated online technology to provide the best SEO services in Melbourne. We extensively research the marketing techniques and technologies being utilised by your competitors and measure how successful these have been. We then find out which keywords customers are using in their searches through software programs such as Google's Keyword Planner, which allows us to numerically rank popular search terms.

We also aim to get a more in-depth understanding of your audience, right down to seeing who has shared content about a similar product or service via social media outlets including Facebook, Twitter, LinkedIn and Pininterest. Collectively, these insights allow our SEO company Melbourne to customise the content of your product or service to not only ensure that you get more hits - but also the right type of hits!